Content value is basic for content marketing. Which today is the most effective strategy in the online world for 2 reasons:
- Producing content directly grows your audience when it is valuable content.
- It helps to improve your website’s SEO.
Content is everywhere. Usually in video form, audio, text, and the combination of all three.
Content value, what is it?
The first thing to define content value is to understand with an open mind what is content in itself.
When I speak of content I refer to all the information that reaches our senses through media. Anything we see on a screen is content. Let’s see some examples:
- Written: Whatever that appears in text form like what you are reading now. It doesn’t matter if it is through a newspaper, phone, internet, or a book. If it has text then it is a form of content.
- Visual: TV, movies, videos, documentaries. They are usually images with sound and sometimes text.
- Audio: Podcast, radio, songs. It’s the same as visual but without a screen.
Each content has its own purpose. It’s not the same the goal of a movie, than of an article, a podcast, or a video advertisement.
And the value?
Here comes the beautiful part: each person defines the value. It’s completely subjective and personalized. To each his own, and not all people like the same things.
It’s easy to understand with music.
Each person defines what he likes depending on the value. Some people like pop music and they have their favourite songs as well as those who like hip-hop. Music brings value to people. When you listen to a song it creates value in the form of happiness, wanting to dance, sing or whatever.
The same happens with videos or movies that you like. Or books and articles that have created value for you after reading.
Value might be positive or negative depending on each person. If you like a song you may listen to it again, or skip it otherwise.
4 techniques to create content value
I wish that there was an universal law on how to create content value, though, things would be too easy and that ain’t fun.
Even though there are no universal rules to produce valuable content, you can always find different techniques based on common sense to bring you closer to your goals.
This is the number 1 rule, no doubt. When someone produces content this is meant to be shared with the world. That is why when writing or filming something the first thing to think about is the person who is going to be behind the screen.
You can’t learn empathy in 2 days, it’s a lifetime practice.
Sometimes when immersed in the creation process to produce a good piece of work you may forget what’s really important. Which is, how the other person is going to feel when they read your work.
To know the answer ask yourself:
How may another person feel when they check my article/video/podcast?
And, how would I like that person to feel?
Maybe your article is an awesome piece that should go viral, or maybe it’s a piece of shit that no one would read.
What’s true is that it doesn’t matter what you think because it is probable that you won’t get it right. Until today no human has the capacity to get into someone’s head and guess for sure if he is going to like something that he has not tried yet.
Same happens with content. I wrote some articles that I thought were going to be good and no one liked them. Then I wrote others I thought were garbage and end up being the most liked.
You can’t make sure how other people are going to react to your work. In fact, the only thing you can really have control over is yourself.
If the only thing you can control are your actions, then focus on them so you can do your best.
Later on, the world will easily do their job judging your work. No worries 😉
If you pour your heart out to produce an awesome piece of content, then you will have a higher chance to achieve it. On the other hand, if you don’t put any effort in your work, then it is likely that you will not meet your expectations.
One basic common sense rule.
The effort you put into content is directly proportional to the value you can produce.
In other words, the higher the effort and dedication, the higher the chance to create value.
It’s not the same to spend 15 minutes in a rush to write an article than to spend a couple hours with its research and edition.
Although I must say again that this is not an universal law. Maybe in 5 minutes you can create the nicest poem, and in 5 hours one that is not as great. Everything is possible!
What I conclude is that practice makes perfection, and practice takes effort.
4. Value to one's self
Having put the time, work, and effort to produce a nice piece of content indirectly brings value to yourself.
In the creation process you may have learned new things about your way of writing, your persona, and how to improve your work. You may also get new ideas for other posts.
When you feel proud of your work it’s likely that you will create value for others.
To sum up:
-The value of content is subjective.To each his own.
-Empathy is fundamental when you create content value.
-What you think about your work doesn’t have to be the same that others think.
-The greater the effort the greater the value you can create.
-Producing content also brings value to one’s self.
Hope you got some value out of this 🙂
Remember, if you have any question, opinion, critique, or you would like me to write about an specific topic let me know.